declare your expertise

Remind yourself how hard you’ve worked, how far you come, and how valuable you are.

declare your expertise in your business

I recently attended a conference and heard a multitude of professionals speak on strategic marketing strategy for startup businesses. The information they shared was interesting, but something yelled louder in my ear than the data and stats they presented.

Each of these presenters was: a younger man, experienced, but still new in his industry, well-dressed, confident, and a self-declared expert in their field. Their Twitter profiles unabashedly listed their accomplishments, publications, and credentials. They navigated conversation with confidence in their knowledge. Modesty wasn’t even invited into the freaking room.

When I think about the female entrepreneurs that fill my life, the way they navigate the business world, and the way I do the sameI can’t help but recognize that more often than not, modesty is the first one to pull out a chair and sit down at the table next to us. We quietly share our opinions, hide behind cute titles like mompreneur and boss babe, and preface our hard work with “just”—I’m just a virtual assistant. I’m just a part-time writer. I’m just a daycare owner.

We all see the greatness in our female peers, brag about them, and shout out their businesses when we see someone who could benefit from the unique gift their bringing into the world—whether it’s a handmade pair of earrings, a life-changing service, or the best damn cupcake you’ve ever tasted. When you ask us for a recommendation we say, “I know just the girl you should talk to. She’s the best.”

But we don’t do it for ourselves. Not even close.

When was the last time you said, “she’s the best at what she does,” about yourself?

Our Instagram profiles don’t say, “badass cupcake making expert.” They say, “…just a girl who loves sprinkles.”

Today I challenge you, if you haven’t already, to declare your expertise. Write it in big letters on the page next to you, hang it on the wall and look at it often.

Add it to your social media profiles, print it on your business card.

Wear your credentials with pride. Share them with the world over and over again so they know just how powerful you are. Remind the world how much you’re adding to it every day. Remind yourself how hard you’ve worked, how far you come, and how valuable you are.

Stop saying “just.” Eliminate the word from your vocabulary.

Hold your head high when you speak about your gifts to the world. Own the information, the talent, the vision, the unique perspective that exists only inside your mind proudly and shamelessly.

Walk into the room with confidence and politely shut that door behind you. Modesty can take a seat in the waiting room.

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