Each of us found ourselves in moments of transition, grief, instability, insecurity. It was there, in the nasty stuff, that we knew—even when life feels full of dark, there is a space for crazy, big ideas to come alive—to catch on fire.
One of my favorite things to talk about is secrets—little-known facts, things no one knows about you, or that scare you a little.
I know that there's not much worse than having to hold onto something you're scared to say. Or pretending not to notice something that tugs at your heart.
So when someone lets the light shine in a dark corner, I feel both proud and privileged. To be a part of something so vulnerable is invigorating. It's one time I feel like I'm really living my purpose.
For me, Enkindle is that little light. It's a flicker. It's the chance to help women step out, however timid, and say, "OK, here I am. This is what's underneath." Whether it's a secret dream or a trauma survived, it helps to know that what's below is OK to share. That it can be honored. And used for good.
This idea was born from the idea that we all should have that. That in our hard times and in our busy times, in the day-to-day, we all deserve something that's just for us. We should have something that lights us up.
And more often than not, we can't do that alone.
We need hands to hold.
So Enkindle is a hand. It's a friend and a partner—someone who can stay up late at night dreaming with you and drop everything when you're feeling scared. It's strategies and tools and ways to get shit done. It's a place to walk toward the fire and to be empowered to be big. We don't have to hide. Not our dreams, not our hurts, not our joys. It's a place to honor what's real. And to do the things we've always thought of doing.
For me, Enkindle started as an outlet. A creative outlet. A big crazy dream that, when marriage and motherhood, and my real job left me still wanting more, I could pour myself into. And then it became so much bigger than something I was doing for myself. I realized, like really realized, that what we were doing was important. And good. And so, so needed. I realized that so many women were still looking for a place to dream. A place to explore. A place to shine.
Enkindle is that place. It is a place of encouragement and love. A place where you are pushed to reach for your goals but also inspired to bloom where you are. Enkindle is an opportunity for me to do something that fills me up, but also know that I am helping other women find what fills them up.
I believe that every woman deserves to be told to go for it! And I want to teach my daughter—through my actions—that no matter what, no dream is too big. That hard work still pays off, and that kindness and a little grit can take you a long way. I want her to know it’s OK to need other people to help you along the way. And I want her to know that there is a place for her, a place for us, a place for all women, a place for all that.
Enkindle started as a harebrained idea in a late-night WhatsApp message among friends. It also started in a season of big, scary change and big, scary emotions. Each of us found ourselves in moments of transition, grief, instability, insecurity. It was there, in the nasty stuff, that we knew—even when life feels full of dark, there is a space for crazy, big ideas to come alive—to catch on fire.
It came, of course, from a deep passion to create a space for women to grow and thrive with their big ideas, but also out of absolute necessity. We needed Enkindle. We needed a space to open up our hearts, to share our passions, and benefit from the guiding support of like-minded women. Enkindle is the place where our realities can have space to breathe—where women can sit comfortably with who they really are and what they really dream about—hand in hand.
Enkindle is a place where we lift each other up and stoke the flames inside our hearts. We take dreams and breathe life and inspiration and support and love and laughs and wine and snacks into every, single crazy idea because we believe every idea deserves to become a reality.
Enkindle is a space where harebrained ideas aren’t actually harebrained.
It’s for you. It’s for us. Let’s do this thing.